A huge privilege of being a Press Pass holder, at Fashion Week, is the exclusive access to the Designer Showrooms! We designated a whole afternoon to investigating what the Showrooms had to offer. I thought I’d throw together just a snippet (and trust me, it’s a big snippet!) of what we saw. This is an opportunity to view hundreds of beautifully crafted garments and have a sneaky peak at the action behind-the-scenes in a collective Designers Showroom.Every section of the minimal cube-gallery style space was carefully curated to display the A/W16 collection for each designer.Each station had at least one attentive attendant to help explain inspirations or history behind the collection. They were on hand to answer any questions about the line, as well as offer lookbook catalogues and contact cards.With each designer’s section shoulder-to-shoulder and opposite one another, the space was truly bursting with varieties of style to both compliment and offend every palette!
One of my particular favourites was the luxury sleepwear brand Sundays. Bold silk patterns were carefully crafted into elegantly designed sleepwear; from sleep masks to full on jumpsuits, I was in awe! (Plus, I’m always a sucker for crescent moon prints!)
Other designers tugged at my heartstrings with collections inspired by traditional Scottish weaving and kilts. Certain pieces that experimented with textile combinations were quite a marvel to handle.Another designers A/W16 collection that stood out to me, was the works of Robert Wun. Interesting forms, exquisitely tailored items and soft pastel colours from every luxurious fabric – this designer exudes the confident craftsmanship of a 21st century Christian Dior.(In my opinion, this is one to watch.)From elegant to edgy, Caine London designers were a highlight of my experience in the Showrooms. It’s definitely a personal preference, but I can’t say no to hand-detailed garment, or any large graphics!
“Their debut collection ‘Dream Boats’ is a denim range inspired by canal arts and craft, graffiti panel jackets, 90’s heart-throbs and the pop art movement. The labour intensive process reflects a journey and reinforces the influence of the canal’s slower way of life.”Every jacket is hand painted and one-of-a-kind. “I saw two shooting stars last night. I wished.”
Delicate detailing, to military toned minimalism…
Some collections had allotted times to exhibit their pieces on live models, in square white spaces, that reflected the same sections of the clothing hangers.
Once we’d reached the end of the long space, we made a U-turn and began walk back through in order to make our investigations of the accessories designers.Quite a few pieces caught my eye and coordinated with the jewellery I was already wearing.
My newest obsession is the style of mixed metals – and these designs from Maya Magal definitely satisfied that! They’re now officially on my wishlist!One beautiful collection came from V Jewellery. Crafted with quality metals and gems, the A/W16 collection came in wearable styles with traditional Indian influences. Plus, the aim of V Jewellery is to make sure their products are still affordable!We couldn’t resist lusting after all the shoes. From the reappropriation of commercial images like PEZ on the heels of Camilla Elphick designs…To whimsical depictions of cats and flowers.Even bag designers spanned a large section of the Showroom space! And, as we’ve already established, I can’t turn away from a tongue-in-cheek phrase on hand detailed apparel!
These bags from Florian London show images of a queen chess piece saying “MY WAY OR NO WAY!” and “BITE ME”!
As we were making our way to leave the lavish setting of the Designer Showrooms, we were approached to answer questions and help appear in soundbites on London Fashion Week 2016.We answered questions about our opinions on the shows we’d seen…And the designers we’d look at during the day.We also joked about the defining feature of ‘London fashion’…That being the ability to dress for any weather – especially rain!That was it – we thought – we’d made it! We’d dressed well enough, and blagged our way around the space to appear like we were sincere members of the Fashion Industry!