Tag Archives: behind the scenes fashion shoot

#LFW Ryan Lo Show

tumblr_o3qfkchhyf1qcam0lo7_1280Following a successful morning at London Fashion Week’s Edeline Lee Presentation (view the previous post and plenty of pictures, here) we returned to the city Hub to attend the Ryan Lo catwalk show!tumblr_o3qkarneod1qcam0lo1_1280In the same building as the Designer Showrooms, we entered the large space with seating either side and the catwalk down the middle.tumblr_o3qfkchhyf1qcam0lo8_1280The catwalk was lined with large pink, kitsch ‘Chinese New Year-esque’ arches to frame the models as they strutted down the runway. Even with the minimal style of only three arches, the designs still captured the aesthetics of Chinatowns across the globe.tumblr_o3qfkchhyf1qcam0lo10_1280The scene was set for the attendees with the musical accompaniment of the likes of Disney’s Mulan for the ultimate presentation of the Western perception of Asian culture.

And all too quickly the show began with Lo’s signature style of more-is-more. Check out the critique and review of the show written by Kasimiira, for The 405, here.tumblr_o3qkarneod1qcam0lo2_1280





tumblr_o3qpoeje5d1qcam0lo9_1280tumblr_o3qpoeje5d1qcam0lo10_1280tumblr_o3run2f7eh1qcam0lo1_1280Even some of the crowd exuded the more-is-more style.tumblr_o3run2f7eh1qcam0lo2_1280The finale epitomised the hyper-feminine style of the A/W16 collection.tumblr_o3run2f7eh1qcam0lo4_1280

tumblr_o3run2f7eh1qcam0lo3_1280With the show completed, some people left to attend another fashion event, others roamed around the space. Those in the space inspected the arches and socialised with other members of the fashion industry.tumblr_o3run2f7eh1qcam0lo8_1280I took just a moment to sit on the Front Row (for probably the only time in my life)!tumblr_o3run2f7eh1qcam0lo7_1280We exchanged emails about other shows we might attend later that day, as well as the details of the Edeline Lee afterparty we would (definitely) spend our evening at!


#LFW Street Style and Edeline Lee Show

tumblr_o3qfkchhyf1qcam0lo3_1280After a morning of coffee and cakes, it was time to get professional! We marched ourselves over to Soho, and checked in at the main Press Desk in the London Fashion Week Hub.

(Click here to read the previous post from Curator’s Coffee Gallery.)

We collected our press passes, schedules and floorplan for the Designer Showrooms and other catwalk shows.

A Resting Bitch Face just happens to be the generic uniform of most attendees… Or so I’m told. And contrary to the look on my face, I was quite thrilled to have the opportunity to be at Fashion Week with The 405! tumblr_o3iji9modp1qcam0lo1_1280On the way to the first show of the day, we couldn’t help but stop and snap a few Street Style photos of this vibrant orange and white ensemble.

tumblr_o3iji9modp1qcam0lo7_1280tumblr_o3iji9modp1qcam0lo5_1280It was a pleasure to meet the fashion blogger Marsha from Style of a London Tall Girl. Find her blog here.tumblr_o3iji9modp1qcam0lo8_1280The line outside of The Vinyl Factory for the Edeline Lee show snaked across the courtyard and spilled out onto the street! This was definitely not a presentation to miss!tumblr_o3iji9modp1qcam0lo9_1280Once the eager attendees (us included) made it inside, the large installation-style space was all hustle and bustle.

The pieces in the AW/16 collection were a minimalist dream of soft fabrics and beautiful lines. For more details on what I thought on the show and the space, check out the small piece on The 405, here.







tumblr_o3in98nkqe1qcam0lo10_1280tumblr_o3in98nkqe1qcam0lo9_1280tumblr_o3ip7f2ea41qcam0lo1_1280An artist caught mid-sketch. Sometimes the crowd can be just as interesting as the clothing on display! tumblr_o3in98nkqe1qcam0lo1_1280tumblr_o3in98nkqe1qcam0lo2_1280


Once we agreed we’d looked (longingly) at the clothes in the presentation, we turned to leave…tumblr_o3ip7f2ea41qcam0lo3_1280And just before we did, we saw the infamous fashion blogger Pandemonia! tumblr_o3ip7f2ea41qcam0lo4_1280tumblr_o3ip7f2ea41qcam0lo5_1280(The cartoon character ‘drawn’ to life has slotted into numerous, coveted Front Row seats at fashion week for years. Pandemonia is the creation of an anonymous London-based fine artist.)tumblr_o3ip7f2ea41qcam0lo7_1280If you’re interested in the phenomenon that is Pandemonia, there is a pretty great interview with the character herself, here!tumblr_o3ip7f2ea41qcam0lo6_1280We just took satisfaction in the knowledge that even the artistic creation of Pandemonia loaded up on the goodie bags and enjoyed the Edeline Lee show as us!

The Northern Youth – Fashion Show

With London Fashion Week coming to a close, now seemed like the perfect time to reflect on the phenomenal event of The Northern Youth Fashion Show!

A colossal effort was put into the university fashion show – with the aim to raise £30,000 for several refugee charities, and exhibit works from over 6 young designers from across the North.tumblr_o2i5gbvv3c1qcam0lo5_1280tumblr_o2i5gbvv3c1qcam0lo1_1280It wasn’t until arriving at the event, that the sheer size of the event really sunk in. The line of hundreds of people snaked across the centre of the University campus.tumblr_o2i5gbvv3c1qcam0lo2_1280And after waiting for our turn in the queue, we were stamped with the Northern Youth logo, and we were ready to enter!tumblr_o2i5gbvv3c1qcam0lo3_1280The lighting beamed from every direction, and started to set the mood for the night ahead.

The floor space was layered with a carpet-like fabric with the appearance of loft insulation, and different sized cubes and cuboids forms. tumblr_o2i5gbvv3c1qcam0lo8_1280The internal space of the Central Hall was packed with an impressive number of people. With only a few empty spaces still available, we settled halfway up the seating on stage-left.tumblr_o2i5gbvv3c1qcam0lo7_1280tumblr_o2i5gbvv3c1qcam0lo10_1280The plans for the show snowballed quickly from a small event into one of mammoth proportions; resulting in the visiting speakers of the Vogue U.S. Editor-in-Chief, Anna Wintour, and first female Editor-in-Chief of the Guardian, Katharine Viner!tumblr_o2i5gbvv3c1qcam0lo9_1280Anna Wintour began her encouraging, and inspiring, speech referring to her connections with the University of York – which were more than you’d expect! She continued by thanking her niece for the invitation to attend the event, before turning her focus to the concepts of creative startups!

“Build what you can’t find, what you’re looking for…”tumblr_o2i74aphva1qcam0lo3_1280Wintour went on to emphasise that a young persons focus shouldn’t be too strongly on one specialty – one shouldn’t have a narrow way of thinking!

Her speech included many pearls of wisdom:

In an age of social media, we “shouldn’t let social media be a substitute for living.” 

“Work with the best, learn from the best. Make mistakes, and discoveries to make a future. Seek to be relevant, agile and able.”

“Don’t strive for fame. Because anyone can be famous without substance…”

Most importantly, whatever stage of life you’re at “get outside of yourself” – try and become “open to the problems and plights of others…” Whatever you do, give back.

Wintour concluded with a strong positive statement: “seize all the fantastic opportunities that lie ahead of you”!tumblr_o2i74aphva1qcam0lo5_1280Following the speech, was a Q&A open to the audience! This included Anna Wintour answering questions about the beauty of Yorkshire, politics and economics of the fashion industry; these included many a sassy comment, punctuated by poignant and well calculated opinions.tumblr_o2i74aphva1qcam0lo4_1280 Fashion has the power to change the world. “It has done fantastic work” in the world – to donate and raise money. It has the power to be “consistently philanthropic”, in truly an “awe inspiring” way! But fashion can also be “frivolous in a good way” – never forget that!

Wintour’s quick witted statement about finding your own personal style was one of the most memorable point in the evening, when she answered “Look in the mirror” once and awhile.tumblr_o2mzg182mt1qcam0lo7_12801And all too quickly, Wintour and Viner concluded their time on stage and took their seats in the front row.tumblr_o2i74aphva1qcam0lo6_1280The show was “produced by BAFTA award-winning director Adam Curtis and the line up of performers included Friendly Fires and Yorkshire talent Billie Marten who was recently tipped for success by the BBC Music Sound of 2016 team.”tumblr_o2i74aphva1qcam0lo8_1280And with the twangs of guitar strings, Billie Marten began to play, and the catwalk show began…tumblr_o2i9gtf1bu1qcam0lo1_1280tumblr_o2i9gtf1bu1qcam0lo2_1280tumblr_o2i9gtf1bu1qcam0lo3_1280tumblr_o2i9gtf1bu1qcam0lo4_1280



tumblr_o2ififcpyx1qcam0lo1_1280A short interlude ensued. This allowed for a change of performers, and a change of vibe; from Billie Marten to the DJ set. tumblr_o2mzg182mt1qcam0lo2_1280tumblr_o2ififcpyx1qcam0lo5_1280tumblr_o2ififcpyx1qcam0lo2_1280tumblr_o2ififcpyx1qcam0lo4_1280tumblr_o2ififcpyx1qcam0lo9_1280tumblr_o2ififcpyx1qcam0lo10_1280



This was a mere snippet of all the glorious looks that were strutted through the hall! I’ll let you make up your own opinions of the various styles and different designs featured!tumblr_o2mzg182mt1qcam0lo3_1280And that concludes the finale of the captivating, and inspiring event! The show channeled urban youth of the North, and helped draw attention to the talent of designers and creatives from all over!

Hard Magazine: Wanderlust Issue Shoot #2 (BTS)

With the countdown to the next edition release of Hard Magazine in sight, here is the first exclusive behind-the-scenes look at the second fashion photo shoot for the Wanderlust Edition!The Fashion Team met in the early morning to beginning the long styling process for the urban, safari chic themed shoot. Lots of hands on work and items collected from different store across York because of these hard-working people.Female model Alex in the khaki and neutral coloured look #1. Timberland boots are the designer style ‘hiking boot’ for any fashionista. This look paired these shoes with shorts and layered jackets to form the main silhouette of the styling. An oversized scarf wrapped around the neck creates the interesting visual of layers. The rest of the looks for, both models, follow similar styling patterns and colour palettes. Details of them can be found when the next edition it released!One of my proudest contributions to the styling of many Hard Magazine fashion shoots are the boundaries we push with hair styling. Here, I created cream string wraps around Alex’s bunches – these mirror the ropes and ties of any well seasoned traveller and our Wanderlust theme!Once styling is complete, the change of location means a small group trek with the Fashion Team to town. This particular shoot was on location in the STA (Student Travel Association) of York. (Above) Two of our Fashion Deputies arm-in-arm under an umbrella on the drizzly walk.The Hard Magazine team was very lucky to have the STA opened especially for the fashion shoot on a non-business day, that was Sunday. Once every member had arrived, we were set up and ready to go. Bianka – head photographer of the shoot – was straight in with direction and set up in front of the grind-planned world map!Layered bags, scarfs and jackets makes for the option of capturing Alex in motion as she models putting the pieces on and taking some off. These photos juxtapose the modern, safari traveller with the corporate establishment backdrop.Similarly, we styled male model Jack with urban, traveller chic and layered multiple storage bags around his belted waist before sitting him at corporate style desks with computers and brochures. An exceptionally meta shot of Head of Photography, Thom, filming extracts for the next Hard Magazine behind-the-scenes video.Throughout these shoots we love to try to capture instax Polaroid snaps to save and throw up on the website as teasers for up coming editions. This is one of the ultimate behind-the-scenes snaps of photographer Bianka and Editor-in-Chief Robbie directing away.Although this wasn’t a shot we caught by any of our main photographers, this very model-esque pose from Alex and Jack while playing about on the available stools and tables.Behind-the-scenes members are always on hand for more interesting snaps and shots of the antics the Hard Magazine team are getting up to during shoots!Photographers and Editor-in-Chief conversing over the next stage of shooting and ideas for setting and model set-up.More instant instax images – including the added snap of model Jack at his desk with globe under hand. A very worldly traveller look indeed!A quick sneak-peak of the makeshift campsite we set up in the corporate offices of the STA York with our wannabe traveller models chilling in a very casual ‘we’re like totally going travelling’ style!A final experimental angle for shooting was having our Wanderlust themed models laying on the floor surrounded by camping objects. This playful angle captures a whimsical nature of the over-the-top clothing styling as well as the setting of the shoot.And it was here we called an end to the second and last fashion shoot of the Wanderlust edition. Keep an eye out for the Hard Magazine release at the beginning of June – and with that, another blogpost of the shoot #1 featuring up and coming model Hannah Bennett!